It took French advertising guru Mercedes Erra almost a year to persuade Evian a bunch of babies rollerblading to "Rapper's Delight" was a good way to advertise their water. Today, the ad has been viewed online more than 75 million times.
Source: http://edition.cnn.com/2012/08/20/tech/leading-women-mercedes-erra/index.html?eref=edition
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